Zeal

mclaren w1 launch

client: Renegade

production

  • The McLaren W1 head-on in a low tunnel of amber light, its headlights glowing
  • The car beneath a vast angled canopy of red projected visuals
  • Three-quarter view of the car in red light, the McLaren swoosh glowing on the wall behind
  • The car under a cyan canopy of visuals spelling out new McLaren Aerocell
  • MHP8 engine visuals in white and green across the canopy and walls above the car
  • The car head-on with orange light streaking down the tunnel towards it
  • The car beneath blue and white visuals reading 1,000 kg across the canopy